Pay Per Click (PPC) Marketing

Save money. Partner with a Pay Per Click Marketing Agency.

64.6% of people click on Google Ads when they are looking for a service or product online.

If you’re looking for a fast return on investment (ROI), you’ll want to work with a pay per click marketing agency. Thrive Internet Marketing Agency has expertise in creating campaigns in Google Ads, Bing Ads, social media, and more.

While Search Engine Optimization (SEO) is a great approach for long-term growth, sometimes you really need an immediate boost. Thrive offers PPC campaign management, ensuring that the money you spend is put to work for your business.

Pay Per Click (PPC) Marketing Services

All of our PPC management clients can expect the following:

  • Comprehensive keyword research: We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.
  • Effective ad creation: We work with you to produce the most effective ads that get high conversions.
  • Landing page conversion optimization: If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
  • Split testing and comparison of ads: We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.
  • PPC mini-campaigns: Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
  • Remarketing campaigns: Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.
  • Proof of ROI through detailed reporting: There are some excellent data tracking tools built into Google Ads, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.

Pay Per Click (PPC) Marketing Services

All of our PPC management clients can expect the following:

  • Comprehensive keyword research: We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.
  • Effective ad creation: We work with you to produce the most effective ads that get high conversions.
  • Landing page conversion optimization: If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
  • Split testing and comparison of ads: We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.
  • PPC mini-campaigns: Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
  • Remarketing campaigns: Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.
  • Proof of ROI through detailed reporting: There are some excellent data tracking tools built into Google Ads, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.

What is Pay Per Click (PPC)?

Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It’s a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.

Whether you’ve partnered with a PPC agency before or this is new to you, it’s important to consider some things before signing the contract. Chances are, they’ll be an expansion of your marketing team and you’ll be working with them often to continue improving the campaign performance and adjust the strategy as needed. Here are seven things to consider before hiring your next PPC partner.

  1. Transparency
  2. Goals & expectations
  3. Strategy
  4. Agency vs. client contribution
  5. Experience
  6. Reporting
  7. Pricing structure

This is a tricky question, even with all the knowledge in the world about these two types of web marketing. Here are some steps you can take to decide what might be best for your business.

Step One: Identify Your Primary Campaign Goal

This sounds simple, but I want you to take some time and hone in on an ultra-focused goal. The more focused you can get, the better. Here are some great steps to take to focus your goal:

  1. What do I want from a marketing campaign? Make a list of items.
  2. Which items on the list do I need before I can achieve some of the others? Narrow down to 2 or 3 of the most important items.
  3. Do you see any commonalities between the remaining items? Can you categorize them as brand awareness, more leads, more website visits, more sales, or something similar?
  4. From what you’ve distilled, grab your one or two primary goals.
  5. Add numbers, if you can. For example, do you need sales to increase by a certain percentage? Do you have a set number of bookings you’d like to schedule per month?

Step Two: Identify Your Time Frame

This one’s pretty straight-forward: Take your campaign goal and decide on a time frame. Is this a quarterly goal? Or perhaps you’re just launching something new and you need results ASAP? Maybe it’s something you’re just hoping to achieve within a year? Be specific.

Adwords & PPC Managing Ads and Pay Per Click Campaigns

We get to recognize your business first. Then, we optimize and run ads that are powerful in your companies industry. We recognition on bringing traffic for your website through search engines like google which includes Google, Facebook, Instagram, and more. We make ads that make a declaration to attract your target audience.
Don’t Get Clicks, Get Results

Regardless of your aim, Pay Per Click Advertising and marketing is a foundation digital marketing channel. DGSOL work with businesses consisting of start-ups to giant retailers and they all love our service for one reason, we provide results.

Effective Marketing For Your Business

We behavior market research and create campaigns that bring you results. Setting up an effective marketing strategy takes time, information and staying power. We take our validated strategies and offer you with a money-saving strategy.

Actions We Take

  • Review your account and set dreams
  • Perform keyword research
  • Structure and/or restructure your account
  • Optimize your text ads
  • Setup geo-targeting
  • Track conversions
  • Optimize your landing page and make suggestions
  • Manage daily bids and monthly budget
  • Add Site Links
  • Create different ad-groups for conversion tracking
  • Create multiple ads for each ad-group and fine tune each ad
  • Decrease the monthly spending by optimizing and improving your quality score
  • Decrease monthly spend by removing irrelevant keywords
  • Improve click-through rate
  • Improve ad position
  • Monthly reports

Results We Deliver

  • Increase in organic traffic
  • Improved ad position
  • Relevant keywords
  • No keyword stuffing that search engines (google, bing, etc.) will mark as spam
  • Descriptive and analytical reports/data
  • Affluent SEO optimization and results
  • Increase in impressions
  • Increase in CTR (click through rate)
  • The decrease in bounce rate
  • Increase in SERP (search engine results pages)
  • Increase in conversions

Is Your Paid Search Effective?

Pay Per Click is expensive and it needs to be executed properly. Every time we run a marketing campaign we stay up to date with the effectiveness. Our team is aware of exactly what keywords to put into effect and we do it with a cautious approach. We do not like seeing our customer’s money being spent on irrelevant terms. We’re going to control your account the proper way.

Is Your Paid Search Effective?

Pay Per Click is expensive and it needs to be executed properly. Every time we run a marketing campaign we stay up to date with the effectiveness. Our team is aware of exactly what keywords to put into effect and we do it with a cautious approach. We do not like seeing our customer’s money being spent on irrelevant terms. We’re going to control your account the proper way.

DGSOL Internet Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with DGSOL.

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